TV S.M.A.R.T: Anytime, Anywhere – The Evolution Continues
It’s no secret that the way consumers watch TV content is evolving and changing. TV S.M.A.R.T., a new research project by Viacom International Media Networks (VIMN), provides a deep understanding of...
View ArticleViacom Launches “Identify Youth” Events Across Northern Europe
What moves young people? What do they expect from the future, and what makes them tick? At Viacom, we’re always looking for the latest on Millennials – and we like to share our insights. On March 11th,...
View ArticleComedy Central Research Inspires Discussion at MIPTV
Insights from Viacom’s recent global research study “Comedy Across Borders” provided conversation fodder during a panel discussion at MIPTV in Cannes earlier this month. This dialogue, which featured...
View Article“Identify Youth” Series of Events Continues in Northern Europe
VIMN North Europe’s “Identify Youth” Series continues in Austria and Finland. The Austrian event took place in Vienna on 23 April in collaboration with Goldbach Media. Click here to read coverage in...
View ArticleMTV India’s Youth Marketing Forum
In April, MTV held its ninth Youth Marketing Forum in Mumbai, India, where it unveiled its latest study, “Curious Minds.” This project, which involved a sample of 11,000 people ages 13 to 25 across 40...
View ArticleComedy Central Power of Laughter Wins Big at ESOMAR Congress
Earlier today, Comedy Central International’s Power of Laughter project won the award for Best Methodological Paper at ESOMAR Congress 2014 in Nice, France. James Guerrier, Research Director for Comedy...
View ArticleChristian Kurz Speaks at Mipcom 2014
Earlier today, Christian Kurz, VP of Research and Insights at Viacom International Media Networks, presented some new research on young people and content consumption at Mipcom 2014 in Cannes,...
View ArticleModern Mums in Australia: Paranoid or Prepared?
When it comes to understanding moms today, there is no one-size-fits-all solution. Those with young kids span two generations, Millennials and Gen X. As their relationship to technology creates an...
View ArticleVIMN Unveils New Study: TV RE[DEFINED]
“TV” used to be easy to define. When you’d think of a person watching TV, you could easily picture what that looked like: that person sitting before a television set, watching whatever was on at that...
View ArticleThis Is Our Audience: Kids and Family
A new video summarizes some key themes from Nickelodeon Kids and Family GPS’s conversations with over 60,000 kids and parents in 24 countries in 2015.
View ArticleThis Is Our Audience: Adults
A new video summarizes key themes from our conversations with over 190,000 young people across 25 countries in 2015.
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